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Lloyd's insures Ugly Betty's smile

Lloyd’s has insured the smile of America Ferrara, star of the hit television show Ugly Betty, for $10 million. The policy was bought by teeth-whitening product Aquafresh White Trays as part of a promotion involving the celebrity which aims to raise money for US charity Smiles for Success.

Wendy Baker, president of Lloyd’s America, said: “When our underwriters were approached to insure America's smile for $10 million, they were happy to devise a policy that fitted the bill."

Miss Ferrara

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