Gender Directive: Continental drift

woman-considering

The ban on gender as an insurance rating factor has made waves in the UK market but how has it impacted mainland Europe? Francesca Nyman investigates.

When the EU outlawed gender as a rating factor in insurance premium calculations in December 2012, the decision was met with consternation, and anger on both sides of the channel. While life insurance

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.