Insurance Post

Listen to the brand

Brand reassurance is a major issue for consumers, more than where a product is made. Tom Battell finds, however, that outsourced production is becoming a crucially important issue for the brands themselves

When you buy a product does it matter where it was made or is the brand reassurance enough? Would it concern you if your BMW engine was sourced in China? What about if your all-American Apple iPod

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here