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Whiplash pilot delivered real savings

Norwich Union said its successful whiplash pilot - which saw 40% of clients through to full recovery...

Norwich Union said its successful whiplash pilot - which saw 40% of clients through to full recovery through telephone management alone - underlined the need for evidence-based research to be brought into the clinical treatment of whiplash.

Morag Heighway, rehabilitation manager at NU, said the UK's current whiplash phenomenon could be blamed on the lack of any "defined treatment".

However, Ms Heighway highlighted the success of NU's evidence-based whiplash initiative, which was originally commissioned back in 2004. "Through this research we've realised that rehabilitation has to be personally tailored," she said. "It has also shown that telephone case management can be extremely effective."

The pilot has seen 290 clients to full recovery, with 40% of these supported to recovery through telephone management. In addition, Ms Heighway claimed that the number of hands-on treatment sessions have been reduced on average down to four.

Ms Heighway added: "This has given people the ability to know that whiplash is a short-term illness and can be worked through."

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