Old issues, new perspectives

The 2007 floods presented disaster recovery firms with a number of capacity challenges. They also raised the question as to how long it should take to dry out a property, a question that still divides the industry today, as Alwynne Gwilt discovers

Last month, Environment Minister Hilary Benn told the House of Commons that thousands of UK residents were still displaced from their homes more than a year after last summer's floods, citing the fact

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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