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HealthSure launches product to target SMEs

Cash plan provider HealthSure is targeting the small-to-medium-sized business sector following the l...

Cash plan provider HealthSure is targeting the small-to-medium-sized business sector following the launch of a new low-cost plan specifically designed to address health-related absenteeism.

Although no contracts are yet in pace, HealthSure has confirmed that this product is being "proactively marketed" to more than 50,000 companies in its target market.

Sold both direct and via intermediaries, the £1 product offers 100% payments towards a compact but targeted range of treatments, helping employers to meet their legal healthcare obligations and the growing demand for employee assistance programmes.

The UK's primary causes of long-term sickness absence - workplace stress and back pain - are directly addressed by the new product and flexibility is offered with the optional extra of face-to-face employee counselling.

Available in three levels - £1, £2 and £3 - that relate to the cost per employee, per week, with proportional increases in ceiling limits as the premium rises, the plans cover health screening, specialist consultations and a 24-hour stress counselling helpline. Employees suffering from stress and other minor ailments can also access complementary therapies - such as acupuncture, osteopathy and physiotherapy - to help treat their illness before it becomes a problem.

For example, the £1 plan offers adults £50 towards optical and dental treatments, £100 towards health screening and £150 towards complementary therapies in any 12-month period. Intermediary commission level is set at 10%.

Raman Sankaran, head of marketing at HealthSure, said: "We've used more than 130 years of healthcare experience to create a well-thought-out policy that will provide tangible benefits to any business without breaking the bank. Furthermore, such a low cost means the product can be offered to all employees regardless of age or status."

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