Industry raises £50,000 for dementia research

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Insurance firms came together to raise £50,000 in support of dementia research.

Over 25 firms took part in the event to raise money for the Insurance United against Dementia campaign. 

A number of activities were held such as bake sales, raffles, lunch events and dress down days.

The money raised through the ‘Insurance Day of Giving’ will go towards UK Dementia Research Institute, co-founded and funded by Alzheimer’s Society.

Andy Tedstone, PIB Insurance and IUAD board member, said: “When we first came up with the concept of an industry Day of Giving, I had no idea that it would take off like this. It has been both inspiring and humbling to see colleagues from all reaches of the sector making the time to raise funds and awareness for this important cause.

“It just goes to show that when our industry unites, we really can effect positive change. Thanks to everyone’s extraordinary efforts, we will be able to put more scientists behind desks, moving us closer to treatments and a cure for dementia. The impact of the Day of Giving is being felt across the sector.

“Together and as an industry, we are making a difference to beat a condition which can devastate lives. Sadly, while it may be too late for my father to benefit from new breakthroughs in research, the incredible work to find new treatments and a cure and the work that the sector is doing to unite against dementia will help so many others in future.”

Tim Shakespeare, research manager at Alzheimer’s Society, said: “We will beat dementia through research. Over the past 20 years we’ve come a long way in understanding the diseases that cause dementia, and we’re now at a tipping point where if we get the right investment we can deliver the next breakthrough in dementia treatment.

“But we’re desperately underfunded compared to other terminal conditions. By uniting together, the insurance industry has been able to make a huge difference in just 24 hours. We’re able to put more dementia researchers into labs, who will bring hope closer for everyone affected by dementia – thank you to everyone who took part.”

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