Direct Line Group

RBSI confirms rebranding as Direct Line

RBS has confirmed it is rebranding its insurance division as Direct Line Group to make it more attractive for the forced sale required when it accepted a government bailout.

RBSI rebrands as Direct Line

Companies House files have revealed that RBS Insurance Group has changed its name to one of its most recognisable brands, Direct Line Insurance Group.

RBSI “regret” findings of FSA investigation

In a statement issued in response to the news that the Financial Services Authority has fined the company £2.17m, RBS Insurance said that it was “disappointed” that it did not meet FSA standards.

Penny Black’s insurance week

Penny couldn’t help but feel sorry for Eddie Edwards, construction underwriter at Chubb Managing Agent, who has been on the personal end of a metal theft claim.

Editor's comment: Battle of the brands

From scrap yards to scrap heaps. Last week, the industry was getting agitated about the soaring problem of metal theft, while this week it’s more a sad tale of two well-known insurance names finding themselves destined only for the brand graveyard.

ASA bans 'misleading' Direct Line ad

The Advertising Standards Authority has castigated Direct Line over a landlords’ insurance ad, featuring TV presenter Sarah Beeny, that claimed the insurer would beat any quote when it actually had a minimum price.

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