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Aviva’s Storah flags quick wins with Direct Line

Jason Storah
Copyright: Aviva PLC

Jason Storah, Aviva’s UK and Ireland general insurance CEO, has outlined early operational wins from the Direct Line takeover, and shared his growth plan for personal, commercial and specialty lines for the latter half of 2025.

Speaking after Aviva posted an operating profit of £1.07bn for the first half of 2025 and six weeks on from the completion of the £3.7bn takeover deal of Direct Line, Storah said: “We feel as good

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