BIA award winner video: Ingenie founder and CEO Richard King
Ingenie founder and CEO Richard King explains how an idea developed in his kitchen wooed both footballing pundit Gary Lineker and the British Insurance Awards judges.
In conversation with Incisive Media insurance division content director Jonathan Swift, King details how he almost turned down Lineker's investment for fear of ruining their friendship; its plans for international expansion in Canada and the United States; and why if you think telematics is a fad, you are a dinosaur.
Having won the Insurance Start-Up Award at the BIA, King reveals how Ingenie was originally never meant to be an insurer; how Quindell's investment will help it grow; and how it avoids coming across like a dad dancing at a wedding when reaching out to its core audience.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Most read
- RSA ‘pragmatic’ on product review as NIG acquisition completes
- Direct Line Group confirms Milliner amid raft of leadership hires
- Wakam looking to exploit ‘unlimited UK potential’ following regulator approval