Ingenie founder and CEO Richard King explains how an idea developed in his kitchen wooed both footballing pundit Gary Lineker and the British Insurance Awards judges.
In conversation with Incisive Media insurance division content director Jonathan Swift, King details how he almost turned down Lineker's investment for fear of ruining their friendship; its plans for international expansion in Canada and the United States; and why if you think telematics is a fad, you are a dinosaur.
Having won the Insurance Start-Up Award at the BIA, King reveals how Ingenie was originally never meant to be an insurer; how Quindell's investment will help it grow; and how it avoids coming across like a dad dancing at a wedding when reaching out to its core audience.
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