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Record-breaking total for Insurance Day for Dementia

Penny Black IUAD cupcakes

More than 152 firms took part in this year's Insurance Day for Dementia on 27 November raising a record-breaking £431,000 from the annual event.

The day is a focal point for Insurance United Against Dementia, the industry-led campaign which launched in 2017 and announced its second phase earlier in 2025, with the goal of raising £20m by 2030. 

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