Over a million flock to FCA PPI website during £4.9m Arnie campaign
Almost 1.7m individuals have viewed the Financial Conduct Authority’s PPI website since it debuted its Arnold Schwarzenegger-fronted advertising campaign.
The campaign, which Post revealed in September cost £4.9m, was first aired on 29 August 2017.
The quirky adverts feature the head of Arnold Schwarzenegger on wheels. In the first advert, he was
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