What NatWest was doing while Amazon’s efforts crashed and burned

Editor’s View: At the end of 2022 all eyes were on Amazon’s Insurance Store, but Emma Ann Hughes observes perhaps more attention should have been paid to what NatWest was quietly doing with technology and financial services distribution.
While we’ve all heard a lot about what the likes of Google and Amazon have been up to regarding shaping insurance products and distribution in recent years, I suspect many of you may have never heard
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