Aviva launches community to boost ‘overlooked and isolated’ small brokers

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Aviva will furnish smaller broker members with same-day response times, discounted compliance packages and free learning and development tools as part of its new community initiative.

Brokers may also find themselves able to strike up a “financial deal” with the insurer, though Aviva managing director of intermediaries Phil Bayles confirmed that they will not be offered better commission rates as part of the group.

The community of brokers handling £1m or less in gross written premiums will be spearheaded by Aston Scott (now Aston Lark) founder Andrew Scott.

Scott said: “I established a brand-new broking business in the 1990s and have maintained a strong industry interest ever since, so I can empathise with the challenges faced by brokers today. The enhanced benefits of the Aviva Broker Community are intended to provide real focus and valuable support to independent brokers – something which has been generally missing from the market for some time now.”

Brokers can opt in. Bayles told Post that Aviva was not setting any targets for membership. However, he added: “I’d rather have 300 or 500 brokers who really get it and buy in and want to actively engage with us than have 1500 who sign up but don’t really give a toss.”

The initiative has been launched on the back of research conducted by Aviva. It surveyed 175 small brokers. The findings showed that the most important thing to respondents was getting a faster response from insurers. This was followed by help with compliance, while assistance with development was the third largest concern.

The survey also received some worrying feedback from smaller brokers on how they felt about their place in the market.

Speaking to Post, Aviva director of regional brokers Karen Jackman said: “One of the main things that the brokers said back was about being ‘overlooked’ and ‘isolated’. A perfect quote was one broker who said: ‘It is really hard as a small broker when our industry is focused on the bigger relationships’.”

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