Ask the expert: How can we encourage more women to enter the insurance industry?


The debate around equal opportunities is a constant presence in the world of work and is an especially important issue within financial services.

Many companies are working extremely hard to ensure a level playing field for all employees, as well as promoting the opportunities of a long and fulfilling career in insurance to women assessing their career options.

As a starting point, one of the key steps insurance firms can take to help encourage more women into the industry is to promote the levels of professional fulfilment that already exist among women in the sector. Randstad Financial and Professional has conducted in‑depth research into fulfilment at work in recent months. As part of this research we analysed the characteristics and views of more than 2000 UK workers in order to better understand professional fulfilment and profile the UK’s most fulfilled staff.

The research identified the typical profile and characteristics of the most fulfilled workers in the insurance sector, and found that it is ambitious women who are getting the most from work. 

UK insurance workers who describe themselves as very fulfilled in their professional lives are most likely to be confident, well-educated women with a positive personality. They are also likely to have a strong sense of determination and the conviction to continue with something until it is successful.

This is a firm foundation upon which insurance firms can strengthen the industry’s reputation for offering rewarding careers for all. And in order to attract more women into the industry, businesses need to promote what they are doing to enable women to reach the top levels of professional fulfilment and showcase their top female talent as shining examples of what women can achieve in the sector. 


Simon Humphreys, manager, Randstad Financial and Professional Insurance Finance team

This article was published in the 9 January issue of Post magazine 

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