Insurance Post

Lemonade drops 'peer to peer' label just months after launching

lemonade-logo

Experts told Post that the insurtech start-up's original use of the term amounted to "mis-marketing", with others saying that the P2P model itself is not suited to the insurance market.

Yesterday

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: