Rank: 4 - The UK Electorate
With Prime Minister David Cameron stating that 2016 could be the year that the UK votes whether it is in or out of the European Union, the UK electrorate like in 2015 hold a considerable power in their hands.
A recent poll in the Daily Mail put the ‘out' campaign 6 points ahead. What will the UK public decide and what will this mean for UK insurers?
If they were a brand: Apple - everyone knows it, most people use it and it controls our lives in ways we don't even realise.
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