L&G direct sales growth a result of 'enhanced digital capabilities'
Legal & General recorded a 16% year-on-year increase in gross written premium within its direct business in the first quarter of 2015 despite a 4% drop in total GWP over the same period.
L&G's overall general insurance GWP result for Q1 stood at £81m (Q1 2014: £84m), with the marginal decline being attributed to "disciplined pricing" during the opening quarter.
However, direct sales
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