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Sterling deal to boost Covéa's diversity and customer service goals

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Sterling managing director John Blundell says the business' buyer Covéa is a "good fit" for the insurer and is supportive of its existing growth plans.

The acquisition, confirmed this afternoon, will see Sterling operate as a sister company within Covéa's UK operations.

Blundell said the two businesses had complementary offerings.

"We complement

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