Sun Life launches GI products
Axa-owned Sun Life has dropped the Direct from its name as part of a rebrand which has seen it enter the general insurance space. The company has said it is addressing consumer need by launching ‘straightforward and affordable’ products, supported by a £50m-a-year marketing spend as the company re-launches.
As part of the relaunch, Sun Life plans to offer general insurance and protection products, including: an investment ISA; simplified term life insurance; health insurance, home insurance, and a
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