DIS 2014: Insurers urged to take a 'test and learn' approach to digital strategy
RSA’s chief marketing officer Peter Markey has urged insurers to take a ‘test and learn’ approach to their digital strategy when looking to demonstrate return on investment.
Speaking to delegates at Post's Digital Insurance Strategies conference about how to demonstrate the value of digital spend, Markey, pictured, said the speed of feedback in the digital world meant
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