Travel insurer offers 15% discount to skiers wearing helmets
A travel insurance company is trying to entice winter sports participants to wear helmets, by offering a 15% policy discount to skiers and snowboarders who commit to using head protection.
Essential Travel, the travel insurance subsidiary of Thomas Cook, has re-launched its "Use your head campaign" to coincide with the new ski season, after 75% of its customers admitted they would wear
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