Sheilas’ Wheels will not change marketing strategy
Women only insurer, Sheilas’ Wheels, said that when the gender ruling becomes law in the UK, it will comply with it, but it has no intention of changing its marketing or diluting its appeal to women.
Sheilas’ Wheels said today’s ruling by the European Court of Justice will affect millions of women across the EU from 21 December 2012 causing premiums to rise artificially in a way that no longer
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