Insurance Post

Blog: The importance of data analysis

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Data has always played a significant role in all key stages of the insurance customer lifecycle. But, increasingly, the onus is on insurers to take all the necessary steps to understand their customers, validate the information provided and assess the level of risk - and data analysis is an obvious way of achieving this.

The FCA's launch of a thematic review of the general insurance market earlier this year will encourage the industry to think about the fair and responsible treatment of customers, especially at the

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