PSTF: Multi-channel business driven by customer empowerment
Insurers need to get out of the "multiple channel" mindset as their customers become more empowered, according to Richard Burdge, chief marketing officer at Thunderhead.
"I really laugh when I hear people saying: 'We must serve our customers with multiple channels.' To me, that is an interesting statement because I don't see myself as an internet customer, a print
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