Five is magic number for benchmarking
Challenged as to whether there is a an ideal number or critical mass of companies that need to take part in external benchmarking exercises to render them effective, Jeff Rieder, president of the Ward Group, suggested five is the magic number.
Experience suggests four is the minimum and 10 the absolute maximum he said. "When you get to seven, the data does not really change with the addition of any new companies and beyond 10 there are just
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