A dog-eat-dog market?
Marketing is big business in the competitive insurance sector and major players spend millions building up brand awareness. Rachel Gordon wonders what the long-term future holds for insurance brands - in particular top dogs Churchill and Direct Line when they come under the same owner, Royal Bank of Scotland.
Will that jowly bulldog with the gruff Northern accent soon be chewing his bone in the great kennel in the sky? News that Royal Bank of Scotland, owner of Direct Line, has wolfed down ChurchillOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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