The insurer that came in from the cold

As an independently owned insurer Sterling is one of a dying breed. However, its managing director John Blundell believes its lack of shareholders means it can be more fleet-footed than rivals. It just needs to shout a bit louder. Jonathan Swift reports

While Sterling's owner and chairman Nick Cooper may be slightly reclusive and media-wary, the insurance group's managing director is eager to grab some limelight, not least to help raise the insurer's