Branding bigger than cost on comparison sites, survey affirms
Research from digital marketing agency Gravytrain has found that customers using price comparison sites are still more likely to buy from brands they trust than those with the lowest quote.
A survey of 2,000 consumers found that 34% would choose brands they trust, while just 20% would take the lowest price.
The figures mirror those from a 2011 Gravytrain survey, which also showed that
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