The State of the Insurer Nation: Week Three: Public Perception

In the third of a five-part series covering the results of the State of the Nation survey, Mairi MacDonald reports how our CEOs and managing directors view the public’s poor perception of the insurance industry and how simplified wordings and more information on the good the industry does could help.

What is the public’s view of the insurance sector? Repeated surveys tell us the answer is generally pretty poor, much to the frustration of the insurance industry. One of the issues that the industry