Aviva aims to expand reach of personal lines

Owen Morris, managing director for personal lines, Aviva

Owen Morris, managing director of Aviva personal lines, revealed plans to expand the provider’s reach beyond the “middle England heartland” the insurer is generally seen to target.

In an exclusive interview with Insurance Post, Morris (pictured) said Aviva was aiming to have a “much broader operation” in the personal lines space in the months to come.

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