For a fuller flavour
A whole range of factors other than price can come into play when buying motor insurance, writes Jill Holland. And simple and personal touches, along with the patience to allow for customer decision-making, can reap positive results
One claim that is frequently made is people buy motor insurance on price. Well, if that was true, the cheapest insurers would win hands down every time - but they do not. A whole range of factors come
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