Spotlight: Smarter decision making – Intelligent lead pricing: helping counter SME underinsurance
This article was funded by a third party, but the funder had no editorial control.
For businesses, finding at the time of a claim that their policy will not pay out can be catastrophic. Unfortunately, underinsurance among SMEs is a growing problem. Valerie Hart looks at how improving intelligent lead pricing through digital technology and data enrichment can help
Insurance costs are rising by 30% or more, in some cases, and some small businesses are finding their choice of providers shrinking. “With margins pressed on all sides, the temptation for some smaller
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