There is almost an universal acceptance that people should do more to protect themselves and their families financially but almost no consensus on how to achieve that worthy objective. One of Incisive Media's publications, Cover magazine, has decided to do something about that and will be looking for Parliamentary and governmental support for its Promoting Protection campaign.
The starting point for this initiative was a debate at the Cover Protection Forum at the end of last year. Several hundred IFAs made it clear that they thought it was time the industry united behind a campaign to promote awareness of the need for protection and the availability of some very good products to meet that need. Many of the contributions to the debate, which I facilitated, and the vote we had at the end took the view that the industry should launch a generic advertising campaign. I happen to think this is very unlikely to happen in the modern industry but there are plenty of creative ways of achieving a similar impact as I explain in an article in the latest issue of Cover.
When the Promoting Protection campaign comes to meet the All Party Group on 27 March it will looking for political support to add impetus to its industry-wide campaign. It deserves serious backing as it is the best bet the industry has for making an impact on this issue.
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