Marketing
Blog: How insurers can rank high online against price comparison sites
Insurance companies need to use clever content strategies to make sure their website ranks high enough in search results to compete with aggregators. Here is some advice from Jonathan Moore, head of SEO at Equimedia
Insurance Marketing and PR Awards 2017: Winners
Co-op Insurance picked up two awards for digital marketing and social media influence at the Insurance Marketing and PR Awards today.
Why and how cross-selling works for microinsurance
Cross-selling is a great way to distribute microinsurance, as illustrated in Africa, where some farming insurance programmes are also experimenting with new ways to pay out claims, write Tom Johansmeyer, assistant vice-president at Verisk Insurance…
AIA extends Tottenham Hotspur sponsorship
Hong Kong-headquartered Asia life and health insurer AIA has extended its sponsorship agreement with English Premier League club Tottenham Hotspur until the end of the 2021/22 season.
Blog: From Noddy to Sweep, kids TV has been helping insurers sell products since 1985
Post content director Jonathan Swift reflects on the relationship between children's television and insurance over the last four decades.
JLT's Hamish Roberts on the tender trap
The vast majority of broker appointments are made as a result of an expensive tender process. Hamish Roberts, JLT’s head of business development, suggests a cheaper method that remains procurement-friendly.
Blog: Social media tips for brokers
Ahead of the annual conference of the British Insurance Brokers' Association in Manchester, Joel Markham, head of regional broker distribution at Ageas, shares his tips on how to leverage social media.
Insurance industry pays respects to former LV and Direct Line marketing executive Guy Hedger
Friends and colleagues have paid respects today to LV’s marketing and brand director Guy Hedger who passed away over the Bank Holiday weekend.
Watch live webinar at 3:00pm today on personalisation within the insurance market
Personalisation or irrelevance, watch the latest Post webinar this afternoon on why insurance companies need to match their customer's raised expectations in the digital age.
C-Suite Broker: Junction's Ali Crossley on personalisation in insurance marketing
Marketing is constantly evolving, with an ever-changing array of channels through which to promote products – but at the heart of it is always the customer. How can we best meet their needs, asks Ali Crossley, customer and development director for…
Insurance Marketing and PR Awards: deadline for entries fast approaching
The Insurance Marketing and PR Awards are returning in 2017, and you only have two days to make sure you are in the running.
After Brolly v Travelers, here are six more insurance brand and marketing spats that made the headlines
The news last month that insurance giant Travelers had objected to insurtech startup Brolly using an umbrella as its logo got me thinking.
Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver ‘brand value' given the growing number of marketing channels available to deliver their messages.
Allianz sponsors Asian Champions League
Global general insurer Allianz has signed a four year sponsorship agreement with the Asian Football Confederation for three major cup competitions.
Marketing chief Giles leaves AIA for Chubb
Marcus Giles, who formerly worked at Ace from 1999 to 2010, has left his role as head of direct marketing at AIA to join Chubb.
Blog: How brokers should pitch a new scheme to an insurer
To be pitch perfect, a broker needs to detail the new scheme they want the insurer to invest in.
Marketing: Image is everything
Insurers must stand out from the competition to attract custom. What lessons can they learn from outside the sector?
Roundtable: Talking marketing tactics
With the industry seeking to find out just how a single view of the customer can be achieved, Post, in association with Visionware, brought together specialists in a roundtable to discuss how digital is driving business
Digital marketing platform could help insurers beat 'money drain' of price comparison sites
Digital marketing group Digital Animal plans to help insurers take back control of their spend and kick price comparison websites to the curb.
Could other start-ups follow the Beyonce name-checking Lemonade in seeking musical inspiration
This week saw the launch of the much trumpeted and anticipated peer-to-peer insurer Lemonade.
Rebranded Ed takes its name from Lloyd's roots
Newly rebranded Ed, the international broker formerly known as Cooper Gay, has revealed to Post the inspiration behind the name is Lloyd's founder Edward Lloyd.
Tardy leaves Paris for Axa Asia marketing and digital role
Global insurer Axa has appointed Frederic Tardy as its Asia chief marketing, digital, data and customer officer.
Octopus Group acquisition paves the way for Verastar entry into insurance market
Verastar has acquired the Octopus group of companies in a deal that enables Verastar to enter the UK insurance broking and digital marketing sectors.
IMPRC 2016: Veil must be lifted on insurance to gain trust
The insurance industry needs be more transparent on what is does in order to gain customer traction and trust.