Marketing
Analysis: Takaful, all promise and little delivery
With more than three million Muslims in the UK, there has long been a feeling that sharia-compliant insurance products should find a market but the reality has proved the opposite. So far, every attempt to establish a takaful insurer in the UK domestic…
Gallagher to become official Premiership Rugby sponsor
Gallagher is set to become the official title sponsor of Premiership Rugby from the 2018-19 season.
Roundtable: Using data to defend your territory
Insurers have been exploiting data for decades to underwrite risks. Could they use that know-how to market their products better - and stop tech giants from taking their customers?
Blog: Segmentation can help insurers enter new markets
Chris Cowan, managing director of Clusters, argues a targeted approach can help insurance companies stand out in a crowded market.
RSA's Gail Parker on using internal brand engagement to better serve customers
Gail Parker, brand, marketing and distribution director at RSA Personal Lines, shares her tips on employee engagement and customer satisfaction.
Interview: ABC Investors - Bunker, Cassidy, Castle, Horton and O’Roarke
With their restrictive covenants expiring at the end of 2017, the former LV general insurance management are now free to re-enter the market. Jonathan Swift speaks to the quintet about their new consortium ABC Investors, digital innovation and what it…
Q&A: Nigel Edwards, EXL
Nigel Edwards, senior vice-president and head of Europe at EXL Services, spoke to Jonathan Swift about the incoming General Data Protection Regulation and its impact on insurers.
A-Plan's Carl Shuker on ending dual pricing in personal lines
Those loyal to their insurer are probably paying more than they should. Carl Shuker, CEO of A-Plan, believes it’s time the market took a bold move to address the problem
Interview: Daniel Schreiber, Lemonade
Lemonade CEO Daniel Schreiber talks about the expansion plans of the US-based start-up that uses artificial intelligence to validate claims and donates profits to charities.
Career Development: Lloyd's graduate programme
Lloyd’s has opened applications for its 2018 graduate programme
Blog: The key to successful brand campaigns
David Radford, chief marketing officer at Allianz, shares his advice on how insurers can design successful brand campaigns.
Interview: Danny Maleary, Vibe MGA Management
Vibe MGA Management, an independent MGA incubator backed by Syndicate Holding, launched in June. Post sat down to talk with CEO Danny Maleary about his vision for the new venture.
Week in Post: Cancelled flights, closed doors and canned ads
My dad was one of 400,000 passengers affected this week by air traffic control delays, bad weather and a backlog in employee holidays for the delay, which lead to budget airline Ryanair cancelling 50 flights a day for the next six weeks.
Generali Asia appoints former AIG executive as chief customer officer
Generali Asia has appointed a former AIG senior executive as chief customer officer for the region.
Blog: How insurers can use data analytics to differentiate their products
Insurers shouldn't use data analytics just to drive efficiencies but also to innovate in terms of risk management, writes Paul Dix, insurance strategy consultant at CGI UK.
Blog: How brokers can make marginal gains through technology
Brokers can use technology to make marginal gains that will add up in the long term, making their business a success, writes Ed Pugh, sales & marketing director at Red Crake.
Blog: A dozen UK and European insurtech start-ups to watch in 2017 and beyond – part one
Almost $1bn ($985m) was invested in insurtech in the second quarter of 2017.
Blog: Digitisation and the battle for relevance
Digital technologies offer insurers the opportunity to reconnect with their clients and earn back their trust, writes Robin Wolstenholme, senior marketing specialist at Liferay.
Blog: Wearable tech as a way into the young HNW market
Brokers can use wearable technology as a way to enter the high-net-worth and mid-net-worth market, especially its young segment, advises Sarah Willoughby, art and private client development director at Ecclesiastical.
Swinton names Walker insurer development director
Broker Swinton has appointed Kirsty Walker as its new director of insurer development and product.
Blog: How to play the digital game
Transforming an established business to exploit the new touchpoints made available by digital is no easy task but it's a necessity that the full breadth of the insurance industry has woken up to, writes Robin Wolstenholme, senior marketing specialist at…
Media watchdog bans 'misleading' Confused.com adverts
Confused.com has received a slap on the wrist from the Advertising Standards Authority for distributing ‘misleading’ motor insurance advertisement.
Blog: How insurers can rank high online against price comparison sites
Insurance companies need to use clever content strategies to make sure their website ranks high enough in search results to compete with aggregators. Here is some advice from Jonathan Moore, head of SEO at Equimedia
Insurance Marketing and PR Awards 2017: Winners
Co-op Insurance picked up two awards for digital marketing and social media influence at the Insurance Marketing and PR Awards today.