Blog: How insurers can rank high online against price comparison sites

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The search engine results page is a fiercely competitive battleground for insurance brands. Due to the dominance of price comparison and consumer advice sites, even sizable household-name brands can struggle to feature in the top 20 results yielded for insurance-related Google searches. With people increasingly going online to make insurance decisions, this issue is only becoming more acute. An estimated 82% of people, for instance, research car insurance online before making a purchase, with o