C-Suite Broker: Junction's Ali Crossley on personalisation in insurance marketing

Ali Crossley

Once we’ve met a customer's needs, how do we anticipate and fulfil the needs they don’t know they have? If we can crack that, keeping our brand at the front of their mind and building a genuine relationship with them, we may be on to a winner. It goes without saying that whether we’re talking about home or motor insurance, we need to start with a great proposition. That means everything from product features, channel availability and the right pricing to get them through the door in the firs