Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Aviva expands ChatGPT insurance app
Two months after becoming the first major UK insurer to launch an app on ChatGPT, Aviva has expanded its capabilities to allow customers to obtain a life insurance quote.
Slight dip reported in number of brokers actively recruiting
Nearly three quarters of brokers are currently recruiting for new employees, according to Aviva’s latest Broker Barometer.
How ChatGPT is shaking up general insurance
An update on the launch of Aviva’s ChatGPT-powered insurance app and a call to action from WaniWani, which built the world's first, feature in the latest Insurance Post Podcast.
Insuring the Birkin boom: risks in plain sight
As iconic handbags appreciate significantly in value, Tim Evershed examines how insurers are adapting to challenges around portability theft risk, valuation volatility and the limitations of traditional home insurance policies to cover the cost of such…
Aviva bets on ChatGPT becoming major sales channel
Aviva expects artificial intelligence-led distribution to become a “material” sales channel for the insurer within the medium-term after becoming the first major UK provider to launch a ChatGPT app.
Open GI’s partnership; Axa’s climate platform; Biba’s fresh face
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Insurers must take ‘vital’ action after climate change report
Insurers have said the industry must take “vital actions” as a government report says the UK should adopt maximum temperature rules among other changes.
'Categorically’ no plans for AI job cuts at Aviva
Aviva currently does not expect to reduce headcount in its commercial business as it scales its artificial intelligence operations, according to director of innovation Jason Chambers.
Big Interview: Louise Birritteri, Pikl
Louise Birritteri, founder and CEO of Pikl, explains how the insurtech is reshaping risk, revenue and flexibility for short-term let property managers and how she is using profits to launch a mass market product plus expand into the US.
Aviva restructures HNW team following departures
Ann Owen, managing director for Aviva Private Clients has told Insurance Post that, following the departure of three members, they will not be replaced on a like-for-like basis.
Throwback Thursday: Biba’s new rules and tidy commercial
Insurance Post’s Throwback Thursday steps back in time to May 1981 to remind you what was going on this week in insurance history when the British Insurance Brokers’ Association was changing designations and commercial combined was a hot new thing.
Climate and Union activists protest at Biba conference
Activists from both Extinction Rebellion Manchester and Unite the Union have staged protests at the British Insurance Brokers' Association Conference in Manchester.
Can brokers survive the rise of ChatGPT insurance apps?
After the launch of the world’s first ChatGPT insurance app sent share prices of major brokers tumbling, Fiona Nicolson examines what the future of insurance distribution looks like when conversational AI becomes a primary customer interface rather than…
Ones to watch in 2026: Future Power List contenders
These industry leaders narrowly missed out on a place in Insurance Post’s 2026 Power List, but based on their role, career to date and growing influence look set to feature in future rankings.
Insurance industry’s most powerful leaders revealed
Insurance Post’s Power List cuts through the noise to reveal who really moved markets, shifted outcomes and shaped the UK general insurance sector over the last 12 months.
Colm Holmes, Allianz
In the Marvel universe, the Hulk’s power is his strength and ability to shift things. In UK insurance, Colm Holmes plays a similar role to many people's favourite Avenger.
Jason Storah, Aviva
Jason Storah has been busy steering Aviva’s UK & Ireland General Insurance business through a period of significant change.
Patrick Tiernan, Lloyd’s
Patrick Tiernan, CEO of Lloyd’s, sits at the centre of one of the most consequential periods in the London market’s history and at the top of Insurance Post's Power List in 2026.
What it takes to be a Power List player in 2026
This year’s Insurance Post Power List ranking of the general insurance industry’s movers and shakers weights four core factors.
Time: To - Spotlight the importance of regional presence
Aviva’s recent Broker Barometer survey found that almost nine in ten brokers want to work with insurers that have a strong regional presence. Ahead of BIBA 2026, this content sheds light on Aviva’s regional presence and how the insurer is supporting…
Time: To - Be unstoppable together
Brokers are at the forefront of a changing world. And while the pressures are real, so are the possibilities. Ahead of BIBA 2026, Dave Martin, MD, UK commercial and chief distribution officer at Aviva highlights how the insurer is supporting brokers to…