Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
What next for Aviva and insurance’s greatest Dame?
Editor’s View: Emma Ann Hughes considers the remarkable turnaround of Aviva under Dame Amanda Blanc and asks what comes next for the insurer and its formidable group CEO.
Are all the insurance job cuts necessary?
Deputy Editor’s View: After thousands of redundancies have been announced from all corners of the insurance industry, Scott McGee asks if job cuts are necessary.
Penny Black’s Social Diary: Aviva’s trams and Earnix’s sushi
Penny Black has been out and about again, notebook in one hand and canapé in the other, keeping a keen eye on the insurance industry’s more whimsical moments.
CII has successive female presidents for first time in history
The Chartered Insurance Institute has elected Debbie Mitchell as its next president, with Mandy Hunt following on afterwards.
Top 100 UK Insurers 2026: Direct Line
Direct Line Group slips from third to fifth place in the Top 100 UK Insurers List 2026 and will disappear from next year’s rankings as the provider is now fully part of Aviva.
Top 100 UK Insurers 2026: Aviva
Aviva Insurance Limited is ranked number 1 and Aviva International Insurance Limited is ranked number 2 once again on Insurance Post’s Top 100 UK Insurers list.
Top 100 UK Insurers 2026 table
The top 100 Prudential Regulation Authority regulated companies listed by gross written premium, net written premium, underwriting result, retention ratio, solvency capital requirement and SCR ratio.
Top 100 UK insurers of 2026 revealed
Insurance Post’s Top 100 UK Insurers list has experienced a significant shake-up due to meaningful declines in revenues at Direct Line and Intact in 2025.
Big Interview: Steve Hardy, Policy Expert
Steve Hardy, CEO of Policy Expert, explains why the nation’s biggest MGA is prioritising resilience over rapid growth, whether M&A is on the cards and shares his views on the likes of ChatGPT selling insurance.
Pricing at pace – staying competitive in a faster-moving market
In volatile insurance markets, the ability to rapidly access and act on pricing insights is more important than ever.
Clear’s M&A; Konsileo’s investment; FOS’s chair
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Headcount cuts cost insurance its human headspace
Editor’s View: After years of warning about a war for talent, Emma Ann Hughes reckons insurance bosses should think carefully before winning the cost war by replacing some of the people it spent so long trying to attract with artificial intelligence.
Insurance Museum seeks permanent home as Bank exhibition opens
The Insurance Museum is still searching for a permanent home nearly a decade after plans for a repository first began and as it opens an exhibition at the Bank of England.
Is Admiral’s job cull a wake-up call for the UK insurance market?
Content Director’s View: Despite recording significant profits in a difficult market, Admiral last week announced it was cutting 500 roles. Jonathan Swift looks at what the move – remarkably not linked with artificial intelligence – means for the rest of…
Winners of the Insurance Post Claims and Fraud Awards 2026 revealed
Aviva, Bamboo Connect, DWF Law and DAC Beachcroft were all multiple winners at the Insurance Post Claims and Fraud Awards held last night (1 October) at The Brewery in London.
Aviva’s Blanc urges CII to ‘stay relevant’ amid AI boom
Aviva Group CEO Amanda Blanc has urged the Chartered Insurance Institute to lean into the “extraordinary opportunity” but stave off the real “threat of irrelevance” it faces as artificial intelligence continues to change the way the industry operates.
Aviva’s Morse is third HNW exec to join Euna
MGA Euna has hired the third Aviva high-net-worth private clients executive who left the provider back in May this year.
How ChatGPT far from killing PCWs may help them grow
After the launch of insurance apps on ChatGPT, Scott McGee analyses where it has the upper hand on price comparison sites, where it needs to catch up, and how the future of distribution will settle.
Axa UK puts 60 jobs at risk following merger
Axa UK has put 60 jobs at risk of redundancy within its risk, conduct and governance teams.
Dive In ends with Lloyd’s promise to widen doors to insurance
Editor’s View: As Dive In comes to an end after 12 years, Emma Ann Hughes reflects on the festival’s legacy and Lloyd’s promise to make the industry more open, accessible and representative.