Insurers struggling to adapt to digital channels, leaving millennials in the dark


The research from Eptica, showed UK insurers answer only 54% of questions asked on digital channels, 80% sent via email and 45% via the web. The study measured the ability of insurers to provide answers to 10 routine questions via the web, as well as their speed and accuracy when responding to email, Twitter, Facebook and chat. Olivier Njamfa, CEO of Eptica, said: "The insurance industry is at a crossroads, with the rise of digital disrupting traditional ways of doing business. "To succeed in