Digital: Using social media to engage customers


Bike specialists and pet insurers have shown just how effective the social weapon can be. Both communities are relatively easy to engage with on social media.But the likes of Facebook, Twitter and Linked In are a double-edged sword to handle with great care. Bikesure's head of content Matt Ware points out: "Bikesure, and to some extent pet insurance at Adrian Flux, are a great fit for social media because what works well for most social networks is image-heavy, interesting content that can en