Blog: Know your customer... and your opposition
‘In the midst of chaos, there is also opportunity', wrote the great military strategist Sun Tzu a mere 25 centuries ago. His observation still holds true in these strange times of disruption. And seizing the opportunity is vitally important to modern businesses says Ashwin Mistry, chairman of Brokerbility.
There are very few companies in the world that will survive, let alone thrive, over the next five years without understanding and responding to the changing customer dynamic and the longer term impact
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