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Roundtable: How to keep ‘Generation Digital’ satisfied

The participants in the Post Generation Digital roundtable

Consumers that have grown up in the digital era are becoming more demanding. How can insurers keep up with technological advances to keep them happy?

They were born after 1980, they’ve never used an analogue phone and their pop cultural references are more High School Musical than Flashdance. They are digital natives and as a 21st century brand you

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Q&A: Massimo Cavadini and Pardeep Bassi, WTW

Massimo Cavadini, head of product, pricing, claims and underwriting for Continental Europe at WTW, and Pardeep Bassi, global proposition leader for data science, insurance consulting and technology at WTW, delve into the 2025 European Insurance & Occupational Pensions Authority’s Generative AI Market Survey and whether a rewrite of the rules of insurance analytics is required.

Q&A: Preferred’s Lee Sadowski

Having departed Crawford & Company in 2023, Lee Sadowski joined insurance property claims specialist Preferred – a company he had previously tried to buy – as chief strategy officer. Almost two years on he reflects on diversification and achieving zero complaints with a strategic client.

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