Marketing
Broker focus - lead generation: follow the leader
Many brokers would not be able to survive without high volumes of lead generation but what form produces the best results? Trevor Cutts assesses the options and factors to consider.
PE-backed firm targets GI with ex-Rias head
Online financial services sales and marketing firm Media Ingenuity is in discussion with insurers to support a push into the general insurance personal lines space. It follows the recruitment of the former head of commercial management at Rias and head…
Insurers in line for a £4.8bn windfall from referral fees - Insurance News Now – 9 June 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including how motor insurers could pocket billions in extra income a year if a recommendation to retain referral fees is acted on.
Insurers in line for a £4.8bn windfall from referral fees - Insurance News Now – 9 June 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including how motor insurers could pocket billions in extra income a year if a recommendation to retain referral fees is acted on.
PSTF: Key to improved customer service held by technology chiefs
Chief information officers and chief technology officers are poised to become the real heroes in the drive to provide customers with the products and services they desire from insurers.
Kiln launches reputation restoration product
A new product designed help restore the reputation of a business following a crisis has been launched by Lloyd’s insurer Kiln.
Schemes: Scheming for success
Schemes business requires significant investment to make it work and underwriters are not prepared to tolerate poor profitability. But, as Jane Bernstein reports, the benefits are many and it remains attractive to brokers.
RBSI pushes Select phone service online
Royal Bank of Scotland Insurance's direct high net worth offering, Select, has bolstered its telephone offering with a move online.
Esure Broker launch will be 'third pillar'
Esure has said it will overcome any scepticism from insurers, after unveiling plans to create a dedicated intermediary.
Technology: Will the cookie crumble?
The revised Privacy and Electronic Communications Directive could see computer cookies swallowed up unless explicit consent is given for their insertion in users' computers when they visit a company's website.
Biba 2011: Aviva, Ecclesiastical and Jubilee unveil online launches
A number of new online initiatives have been unveiled today at the British Insurance Brokers' Association conference to help broker either trade or market themselves better.
Overseas market - Saudi Arabia: full of Middle Eastern promise
With a fast-growing insurance sector, Saudi Arabia is a country on the move. Dexter Morse gives a detailed overview of market developments and potential.
Brand building - advertising: channelling advertising opportunities
Television remains the most powerful tool in the advertising armoury of insurance companies — but they must adapt to changing view patterns and innovations to survive in the market, says Ralph Savage.
ICO joins text pest group to boost regulatory power
An Information Commissioner's Office with "bigger teeth" and greater regulatory powers is set to become the latest member to join the Ministry of Justice-led anti-claims text group.
In series - first-party fraud: keeping fraud in check
Writing quality risks in volume, while giving customers great customer service and preventing fraud, is a never-ending struggle, but new checking systems can help insurers strike the right balance, writes Graham Odiam.
MoJ and mobile operators join forces to eliminate text pests
The Ministry of Justice is to set up a dedicated working group with the UK's major mobile phone operators to tackle the problem of unsolicited text messaging from claims management firms.
MoJ and mobile operators join forces to eliminate text pests - Insurance News Now – 21 April 2011
Post news editor Mairi MacDonald outlines this week's major general insurance stories including an announcement that the MoJ is to set up a dedicated working group with the UK’s major mobile firm operators to tackle the problem of unsolicited text…
Post history - 50 years ago: Insurance PR failure needs action
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 50 years ago reveals.
Comment - claims: cutting the cost of claims
Introducing non-adversarial means of dispute resolution could be the answer to cutting the cost of claims, empowering qualified professionals and delighting the customer, argues Roger Flaxman.
E-business: Five insurers set for direct mobile launches by 2012
The future is bright for mobile technology as it becomes an increasingly important distribution channel for insurance products and services, according to Swiftcover head of innovation Ambarish Mitra.
E-business: Insurers should track customers via social media
The insurance industry needs to expand its use of social media beyond marketing and into claims, fraud and risk ratings, CFC Underwriting's business development manager has claimed.
E-business: Online marketing needs clear objectives — not just ideas
Clear objectives and good ideas are vital for insurers to reach consumers using online marketing strategies, Chemistry Communications Group has claimed.
E-business: Customer reviews to play bigger retail role
The insurance industry must prepare for the growing influence of customer reviews in the retail market having a knock-on effect in insurance.
Full implications of the ECJ gender ruling are still unclear
KPMG head of insurance Drew Fellowes gives an insight into how the industry has moved forward since the European Court of Justice’s (ECJ) ruling into gender equality in insurance pricing.