C-Suite: Success in international markets demands strong cultural awareness
When considering international expansion, one thing is often overlooked, and yet it should be the number one priority for CEOs: the need to recognise and respond to local cultures and ways of doing business.
Planting a flag is one thing, but thriving means putting cultural sensitivity at the top of the agenda. Miss the nuances and peculiarities of a new culture and expect to fail or at a minimum
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