Skip to main content

Aviva plans to tackle dual pricing with Ask It Never service

data-security-key

Aviva is planning to tackle the issue of dual pricing with its Big Data-driven Ask It Never service and offer customers a fixed level pricing when they renew their policy.

The Ask It Never service uses publicly available data alongside customer data so that customers do not need to answer any questions during their application process.

Mark Wilson, CEO of Aviva, said

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Register

Want to know what’s included in our free registration? Click here

Already have an account? Sign in here

Show password
Hide password

Are you ready to be stress tested by the PRA?

The regulator’s 2026 dynamic stress test will plunge insurers into a real-time, three-week crisis simulation unlike anything the sector has faced before, forcing firms to prove not just their capital strength but their ability to make rapid, data-driven decisions under pressure.

Big Interview: Mark Allan, Ki

Mark Allan, CEO of Ki, tells Insurance Post how the firm has maintained its innovation culture as it scaled from a side of desk project to a standalone business writing over $1bn of premium, and reveals its opportunities to accelerate that growth in the future.

Diary of an Insurer: ManyPets’ Pierre du Toit

From pre-dawn toddler wake-up calls to board prep, model diagnostics and late-night electric-cello sessions, Pierre du Toit, chief data officer at ManyPets, offers an honest, energetic snapshot of balancing data leadership with real life.

Q&A: Will Ross, Federato

Will Ross, CEO and co-founder of Federato, gives Insurance Post a peek behind the curtain of its $100m (£74.3m) fundraise and reveals what makes its artificial intelligence platform stand out for insurance.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here