Insurance Post

Customers only reading 15% of their insurance documents, research finds

A bored businessman asleep in front of his computer

A typical insurance product comes with more words of explanation than Shakespeare’s Romeo and Juliet, and is written in a language only a PhD student can easily understand, research has revealed.

The research, from SunLife, also found that the average customer has to read 72 new insurance contracts over their lifetime, amounting to a grand total of 1.84 million words - nearly twice as long as

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