Insurers told to expedite sales call backs
Customers that have requested a call back from a contact centre about an insurance purchase will lose interest in the sale if they wait more than 24 hours for the call, research from Callstream has found.
Callstream surveyed 2000 customers and found 26% would expect a call back within 30 minutes of their original call. More than half (53%) of customers demand a call back within an hour.
The research
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