UK customers among least loyal on home and car insurance

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A global survey of 6000 insurance customers in 11 countries found that 57% of UK customers are thinking of changing insurer in the next 12 months, far above the global average of 40%. Lower prices and a more personalised service were the two main reasons to switch, with 91% of UK customers citing prices as most important. The only territories to report lower loyalty than the UK were China and Brazil, where 81% and 75% of customers, respectively, said they were likely to switch. By contrast, c