Aviva reviews Downton Abbey adverts
Aviva says it is reviewing critical comments about its TV advertising campaign after Downton Abbey viewers complained about the insurer’s sponsorship and series of TV ads on Sunday night.
Sue Helmont, head of brand, Aviva (UK) (pictured), said: "We gave great consideration to the subject matter before we launched this campaign and we are reviewing with interest all comments about our
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Most read
- Covéa shrinks staff numbers by almost a third amid further losses
- DLG or Esure – which Peter Wood baby is most likely to bounce back?
- Aviva CEO warns home insurance premiums need to go up